Mission

Our Mission at IndigoPetCo

At IndigoPetCo, our mission is simple: to help pet parents reclaim their homes from pet hair, mess, and frustration — without sacrificing the joy that comes from loving a furry companion. We believe having pets shouldn’t mean constantly battling fur-covered furniture, dirty floors, or tools that don’t deliver.

We exist to bring practical, effective, and affordable solutions to the everyday problems pet owners face. Our viral products, like the Indigo Pet Hair Removal Broom, were designed out of real needs — not gimmicks — and they’ve now helped over 250,000 customers clean smarter, not harder.

But we’re not just a pet supply store. We’re a growing community of animal lovers who understand that your dog or cat is family — and you deserve tools that respect your time, your home, and your standards. That’s why we’re committed to creating products that actually work, backed by real customer reviews, fast shipping, and support that’s always here when you need us.

We’ve built our brand one happy customer at a time, with a growing presence on TikTok, Instagram, Facebook, and more — where real people share real results. Our content isn’t staged — it’s shared. Our reviews aren’t paid — they’re earned. And our mission has never changed:
To make your life as a pet parent a little easier, a little cleaner, and a whole lot better.

We’re here for the dog moms vacuuming three times a day.
We’re here for the cat dads who’ve tried every lint roller in existence.
We’re here for anyone who loves their pet, but not the mess they leave behind.

Because fur happens. And IndigoPetCo is here to help you handle it — with style, with ease, and with a company that truly cares.